About Data Larks
We provide innovative research services and powerful insights to guide you through change and harness the power of data. We focus on the intersection of consumer needs, business goals, and key stakeholder perspectives—leveraging communication tools to drive smarter decisions and greater influence.
Larks are unassuming birds with neutral coloring, blending into their surroundings. It’s their voice that stands out. They are known for their melodic song and are one of the few birds that can sing in flight.
We embody the spirit of the lark—collaborating seamlessly with teams in dynamic environments while using our voice to uncover powerful insights and share data stories that inspire action.
Meet Your Chief Lark Mary Hunter
Over two decades ago, Mary transitioned from a contemporary art museum to a global market research firm, leveraging her bilingual skills and deep Latin American cultural expertise. She built a career leading U.S. and global research projects, delivering insights that drive strategic decisions.
Mary’s expertise spans Consumer Packaged Goods, Beverages, Retail, Hospitality, and Healthcare.
In 2016, she joined a Diversity, Equity, and Inclusion consultancy, building a successful practice area in employee research and analytics. Partnering with industrial-organizational psychologists and DEI practitioners, she developed research and measurement frameworks and best practices that empower organizations to address talent management challenges.
A talented and experienced researcher and storyteller, she uncovers actionable data insights, crafts engaging reports, and delivers compelling presentations. She is highly skilled at conducting stakeholder interviews, moderating focus groups and one-on-one interviews, and interpreting qualitative and quantitative data.
Mary holds a Master’s in Arts Administration from New York University, a Bachelor’s in Art History, and is fluent in Spanish.
Having pivoted more than once in her career, Mary knows the power of combining transferrable skills with hard work and an adventurous spirit.
WHAT TO EXPECT
Our guiding principles are more than words. They drive our behaviors and inform our decisions.
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Win-Win Approach
We all reach the stars when we build each other up. Plus, it is the right thing to do. Integrity matters.
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Confident Curiosity
We are fueled by our adventurous spirit and desire for new understanding, which empowers us to confidently pursue knowledge.
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Value Differences
Diverse perspectives generate better outcomes. We value collaboration, mutual respect, and unique strengths to achieve our goals.
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Change Agents
We find new ways to tackle old problems. We are critical thinkers with a strong sense of what motivates individuals.