About Data Larks
We offer consulting and research services to market research firms and corporate insight teams. Our goal is to help you transform research needs into actionable insights by enhancing connection, collaboration, and communication.
Larks are known for their melodic song, and they are one of the few birds that can sing in flight. They are also small, with neutral coloring, to blend into their surroundings.
It's their voice that stands out.
We bring the lark's spirit to your insights work, by helping behind the scenes or working side-by-side with your team on projects. We take small steps that have a big impact. And we use our voice to ensure your hard work breaks through and stands out.
Even under pressure (like having to sing mid-flight).
Who We Serve
You know your research methods inside out, albeit qualitative or quantitative–or both. You have excellent theoretical and practical knowledge. And you want to demonstrate the value of your work to clients by connecting insights to business goals. Or by applying inclusive practices to your research. Or by sharing compelling data stories that influence stakeholders to act on your insights.
But you do not have the time or the in-house expertise to do it all. So you want outside help while also maximizing internal resources.
WHAT TO EXPECT
Our guiding principles are more than words. They drive our behaviors and inform our decisions.
-
Win-Win Approach
We all reach the stars when we build each other up. Plus, it is the right thing to do. Integrity matters.
-
Confident Curiosity
We are fueled by our adventurous spirit and desire for new understanding, which empowers us to confidently pursue knowledge.
-
Value Differences
Diverse perspectives generate better outcomes. We value collaboration, mutual respect, and unique strengths to achieve our goals.
-
Change Agents
We find new ways to tackle old problems. We are critical thinkers with a strong sense of what motivates individuals.
Meet Your Chief Lark Mary Hunter
Research and Insights
Twenty years ago, Mary left her job at a contemporary art museum to join a global market research company. She got her start in US multicultural insights, as she is bilingual in Spanish and has considerable expertise in Latin American cultures.
Over time, she took on broader domestic and global work at several large and small consultancies. Her love for research grew with every project, which included a broad range of quantitative and qualitative solutions.
Diversity, Equity and Inclusion
In 2016 Mary joined a diversity, equity, and inclusion (DEI) consultancy, where she launched a successful practice area dedicated to DEI assessments and analytics. She collaborated with industrial-organizational psychologists and DEI practitioners to design measurement frameworks and best practices and consulted with clients on their DEI data needs.
Ardent Communicator
She is a seasoned presenter who delivers consumer and employee insights to top-level executives. She has also spoken at client and industry events and written about DEI, inclusive research practices, and US multicultural research.
Background
Mary earned a Master of Arts in arts administration from New York University and a Bachelor of Arts in art history from the University of Nebraska-Lincoln, with minors in Latin American studies, Spanish, and studio art. She is fluent in Spanish, having studied and worked in Latin America for several years.
Fun Stuff
Mary loves to travel, having visited over 30 countries. She is currently planning a road trip for her family through Spain and Portugal. Libraries and art museums are her happy places. And she is thrilled with her recent move back to her native Nebraska. You read that right. Nebraska.
Mary has pivoted more than once in her career, so she knows the power of combining transferrable skills with an adventurous spirit.