Data Storytelling
Have you ever shared powerful insights that could help a business succeed? Then nothing happens.
Renowned research psychologist Gary Klein defines an insight as “an unexpected shift in the way we understand things.” This is why new insights often face resistance—they disrupt familiar narratives and challenge the status quo.
Our audiences are not passive recipients of the insights we share. They are industry experts, deeply rooted in their brands, and invested in their current perspectives.
Data findings may be accurate and actionable, but they only become powerful insights when they reshape the audience’s existing beliefs and opinions.
The Solution is Storytelling
Stories cut through the noise, stripping away unnecessary details to make complex information clear and impactful. They also allow us to mentally experience powerful situations, triggering brain activity that shapes our thoughts, emotions, and how we process information.
By transforming data into compelling narratives paired with clear visuals, insights become more understandable, memorable, and relatable—breaking down misconceptions and empowering smarter, more confident decisions.
Our Approach to Data Storytelling
With over 20 years of experience, we’ve crafted hundreds of reports and presentations to share insights pulled from many different data sources. We have experienced the frustration of pouring hours of hard work into research and analysis, only to have key insights dismissed or ignored.
Our journey led us to data storytelling. Through extensive research and exploration of various approaches, we uncovered compelling reasons to embrace storytelling techniques—and discovered many ways to bring them to life.
And yet, we also encountered a critical challenge: consistently applying data storytelling is no easy task. Every project is unique, tackling different problems with varied data types and sources, all under tight deadlines. Mastering this balance is what sets impactful storytelling apart.
So, we developed a six-step process to effectively guide us every step of the way, from project kick-off to results delivery.
