Data Storytelling
Have you ever shared highly compelling data-driven insights that could have a real impact on your client’s business?
Then nothing happens.
This is disheartening for researchers who invest significant time into a project. And this is risky for leaders who want long-term client relationships, as insights that fail to drive action are often perceived as a waste of time and resources.
Famed research psychologist Gary Klein has defined insight as an unexpected shift in how we understand things. Through this lens, it is easier to see that your clients may resist your insights because you are challenging or disrupting their current narrative.
The Solution is Storytelling
Neuroscientists believe survival is the reason our brains are hardwired for stories. Stories allow us to simulate intense experiences without actually having to live through them.
Storytelling is an effective tool for sharing consumer insights. It simplifies complex data and insights into meaningful narratives supported by visuals, making it easier for audiences to understand and engage. Additionally, storytelling helps overcome cognitive biases that may prevent clients from making decisions in their best interest.
Storytelling helps ensure your insights are heard and acted upon.
Why Data Larks
While technology has significantly helped in some areas, data storytelling still requires a robust blend of skills that many research and insights teams lack.
Communication skills to articulate complex data concepts in an understandable & engaging way
Analytical skills and domain knowledge to identify insights that matter to your audience
Empathy to understand the audience’s perspective and tailor the story to their needs
Creative thinking to explore different approaches to presenting data and research insights
Ability to structure insights into a clear, compelling narrative that resonates with the audience
Collaboration skills to work effectively with cross-functional and multi-disciplinary teams
HOW WE HELP
We tailor our approach to ensure you maximize your team’s strengths and minimize outside costs.
We can work collaboratively as an extension of your team to identify insights that align with your audience’s priorities and craft compelling data stories that engage and influence. This includes gaining alignment on the problem and what is at stake, identifying the main point and supporting insights, developing the narrative structure, and providing guidance on better visualizations and next-step recommendations.
CONSULTING
We can provide the framework, structure, and guidance to empower your team to develop their own data stories. With a retainer of hours, we are available as needed to provide advice tailored to each individual’s skill level and knowledge.
COACHING