Did you know that inclusive insights can help your clients make better decisions? 

Consumers want to see themselves authentically represented in marketing. And more and more look for brands that align with their social values. 

Clients want insights they can trust, insights that navigate the complexity of their target market. 

By intentionally amplifying diverse perspectives in research, we demonstrate respect for our differences. We ensure many voices are heard and included in critical decisions. This improves the quality and accuracy of our insights by giving us a broader understanding of the issue at hand and mitigating bias.

So why doesn’t everyone implement inclusive research practices?

We get it. It’s complicated. Sometimes it feels like we are under fire in an increasingly divisive world. The fear of getting it wrong is understandable. 

But trying to wait it out on the sidelines comes with its own risks. Change is constant, and it continues with—or without—us.

Inclusive research does not need to be an impossible attempt to be everything, for everyone, all at once.

HOW WE HELP

We help your team uncover inclusive insights by applying practices that support representation, build trust, manage biases, and interpret findings through divergent lenses.

We have over two decades of hands-on experience in US Multicultural, DEI, and inclusive research, collaborating with talented researchers, scientists, analysts, and business leaders to:

• Design and deliver custom qualitative and quantitative research that includes diverse target groups.

• Develop and validate measurement tools to accurately capture a broad range of perspectives.

• Translate divergent perspectives into compelling data stories that help drive business success.

• Increase the sales of inclusive research by helping gain a deep understanding of client needs and demonstrating the value of inclusive research practices.