Research Services
Qualitative
We have deep experience designing qualitative research, moderating focus groups, conducting one-on-one interviews, in-home ethnographies, and shop-along research.
We frequently analyze data gathered in focus groups and interviews led by multiple moderators. Our strong collaboration skills ensure that insights are not lost in translation between moderators and groups.
Quantitative
With do-it-yourself platforms, surveys are easier than ever to execute. However, it can be challenging to design surveys that yield insights with impact. Content matters as much as context does.
We have extensive experience with various techniques and can design and execute surveys for maximum impact. Or we can just help your busy team execute specific research tasks.
Data Interpretation
Collaborative Interpretation involves leveraging different perspectives and expertise to interpret data, discuss findings, and derive insights. This approach fosters open dialogue, knowledge sharing, and consensus-building, leading to more comprehensive and nuanced interpretations of the data.
We can collaborate with your team to interpret data from multiple sources and methods.
Report Writing
We believe that applying storytelling techniques ensures that audiences comprehend and, most importantly, embrace new insights that may conflict with previous information and assumptions.
Data Larks has developed a six-step process for uncovering and crafting compelling data stories. It starts with a deep understanding of the business problem and desired outcomes, ensuring the data story is driven by what is at stake for the audience, their priorities, and existing beliefs.
Ready to take your research from interesting to impactful?